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EspañolThe issue of lack of recognition for strategic relevance of innovation processes and culture is especially extensive in no/low tech sectors. To address the issue, the InC project will develop a methodology of sensitisation of SMEs managers in no/low tech sectors regarding the strategic relevance and benefits of establishing innovation culture in their firms.
The methodology and supporting tools will be a critical resource to build SMEs managers awareness that setting an innovative company is not only about proper, technology and systems, but that a set of living relationships between all of them in a form of innovation culture is what is needed for all the elements to ‘click’ together and deliver the desired results. It will also aim to facilitate engagement of managers with previously limited interest in increasing innovation- orientation of their SMEs.