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PROJECT NUMBER: 2021-1-RO01-KA220-VET-000034674

InC Sensitisation Methodology and Tools

– Guide for intermediary organisations

What’s the Objective?

Innovation is not a new phenomenon. But due to recent progress in technology,
communication and changes in customer behaviours, innovation is no longer a

sure ticket to become a market leader. Instead, it is a must for any company to be
able to survive in the long term. That means that companies need not only to meet

customer needs, but they need to anticipate the needs and market developments

or create them in advance. For that companies require proper culture, mindset
and tools. Nowadays, innovation culture is a key factor for sustainability and

competitiveness, and a key tool for improving business performance of firms
(Arsawan et al. 2020). Among others, the innovation culture critical relevance

has been proven by a Harvard University study that shown that a strong culture
increased net income by 765 percent over 10 years in a sample of more than 200

companies (HBR, 2019). The InC Sensitisation Methodology and Tools aim to

provide a proper approach and tools for organisations promoting innovation in
SMEs (or innovation education) to increase recognition for relevance of

innovation and benefits of embracing innovation in SMEs and helping
understand the relevance of innovation culture and its key factors.

To benefit from innovation strategy and culture and translate them into
improvements in performance and sustainability, SMEs managers need

competencies to implement it, as well as proper tools to do so. In many countries

i.e. Romania or Portugal, next to lack of innovation knowledge and competencies,
lack of understanding of the strategic importance of innovation processes and
culture are among the top reasons for lack of readiness to engage in innovation

Funded by the European Union. Views and opinions expressed are however those of the author(s)

only and do not necessarily reflect those of the European Union or the National Agency. Neither
the European Union nor the National Agency can be held responsible for them