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PROJECT NUMBER: 2021-1-RO01-KA220-VET-000034674

“In the modern world of business,

it is useless to be a creative
“Innovation is the specific
original thinker unless you can
instrument of entrepreneurship.
also sell what you create.
The act that endows resources
Management cannot be expected
with a new capacity to create
to recognize a good idea unless it
wealth”
is presented to them by a good
Peter Drucker (management consultant,
educator, and author, whose writings salesman”.
contributed to the philosophical and practical David Ogilvy (British advertising tycoon,
foundations of the modern business known as the "Father of Advertising", 1911-
corporation, 1909-2005) 1999)

The 3 elements Toolbox can be used by the intermediary organisations providing

support to development of SMEs in no/low tech sectors, providing tools for use
of SME support organisations in building SME interest in innovation and

innovation culture, and by other stakeholders willing to increase the awareness

regarding the need for innovation in SMEs in no/low tech sectors, and to support
spreading the knowledge regarding innovation culture in these SMEs.

It's first element the Best Practices Guide can be used as a stand-alone guide for
enlarging one’s knowledge regarding ways to implement innovation techniques.

But the examples given in this Guide can also be used by intermediary
organisations in the process of providing training, consultancy or mentoring to

SMEs and integrated in workshops proposed by the InC methodology.

The Sensitisation Workshop Methodology and Visual presentation are tools to be
used by intermediary organisations in the process of providing training,

consultancy or mentoring to SMEs, as well as by SME managers willing to
develop a culture of innovation in their companies.

Its general aim is to increase educators and trainers capacity to use workshops as
a mean to increase SME managers’ readiness to implement innovation activities

Funded by the European Union. Views and opinions expressed are however those of the author(s)

only and do not necessarily reflect those of the European Union or the National Agency. Neither
the European Union nor the National Agency can be held responsible for them